Press Release Source: BET Networks on Tuesday may 24, 2011, 8:00 am EDT
NEW YORK, may 24, 2011 /PRNewswire/ — BET Networks unveiled a new report that challenges the Hollywood mindset that African Americans only support black movies and outlines the $6.3 Billion buying power of this demographic. According to REEL FACTS: A Movie Goer Consumption Study on average, 81% of the movies seen by African Americans do not prominently feature an African American cast, storyline or lead black star. the study provides an in-depth understanding of African American movie goers and their consumption patterns versus general market movie goers. the report also states that while traditionally, African Americans do support films in which their own images/likenesses are featured, this group is also just as engaged with mass appeal general market films since the leading criteria for movie selection is based on genre.
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