Pivot 25, a first of the kind initiative focusing on mobile application and developers in the East African region kicked off yesterday at the Ole Sereni Hotel in Nairobi. The two day event has attracted hundreds of developers, the corporate sector, venture capitalists and mobile enthusiasts from the region and beyond. The event sponsored by Samsung and Nokia amongst other firms has seen 24 mobile application developers pitch their applications to an industry panel. The top idea gets a chance to pitch at Silicon Valley’s DEMO. All proceeds from the event will go to the establishment of East Africa’s first mobile incubation lab – m:lab – which launches on Thursday this weekAmong the categories showcased include applications in mobile payments/commerce, applications in mobile gaming, entertainment and utilities and applications in business and enterprise. Judges in each of the categories were drawn from industry executives in top ICT firms in the region with the “business and enterprise” category featuring the strictest set of judges. a full list of developer and applications pitching on each category is available at the Pivot 25 website (http://pivot25.com/agenda/).Most of the application developers pitching were seeking funds to add new functionality to their applications and to expand the market reach of their applications.
Harrisburg, Pa. –

Press Release Source: Ideas & Solutions! on Wednesday June 1, 2011, 10:15 am EDT