
One of the best-performing technologies in online advertising right now is retargeting—everyone from Google to startups are making bank from it. That’s when you browse the Web and are shown an ad from a site you’ve visited in the past. The clickthroughs are much higher than a random display ad. Now, a new York City startup called Tapad is bringing retargeting to mobile devices.
Mark Sweney, On Thursday June 9, 2011, 6:44 am EDT