It’s almost time for the release of Eminem’s album RECOVERY and Em has turned to infomercial marketing to get the word out.
EMINEM has recruited one of America’s top TV pitchmen to help spread the word about his new album RECOVERY.
Vince Shlomi, who fronts high-energy ads for Sham Wow mops and Slap Chop kitchenware, has signed on to give the rapper’s new release a TV shopper-friendly spin as part of a comical new EmWow ad.
In the ad, Shlomi says, "The Eminem CD has dozens of uses. It cuts razor-thin slices! Use it as a coaster! Put it on your hose!"
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