Courtesy PhotoRashon Massey, Carman Ainsworth graduate, will be an official red carpet blogger for Grammy Week through MusiCares, a charitable arm of the National Academy of Recording Arts and Sciences – the organization that hosts the popular awards show every year.
FLINT, Michigan — Carman Ainsworth graduate Rashon a. Massey has watched previousGrammy Awards shows on a television set.
But this year, Massey will have his own seat at the ceremony and be on the red carpet for events leading up to the show.
Massey, 26, will be blogging Grammy Week for MusiCares, the charitable arm of the organization that gives out the Grammys.
“My mind is just kind of frazzled right now in disbelief,” said Massey. “I’ve literally been working since I was 12 years old for anopportunity like this, being active as a businessman in the entertainmentworld. It’s a fairy tale week of things I get to do.”
Massey won the blogging opportunity after entering a MusiCares contest last year where hehad to blog about his relationships with music.
Massey initially won redcarpet credentials for the pre-Grammy MusiCares Person of the Year Gala on Feb. 10 honoring Paul McCartney but got permission to blog other Grammy events after officials found out he would be in Los Angeles for the entire week tovisit friends.
He also scored a ticket to the actual Grammy awards show when another winner in the MusiCares contest forfeited their prize, said Massey.
Massey was scheduled to fly to Los Angeles Tuesday morning in advance of his first blogging event for the Grammy Glam which features Erykah Badu and Spinderella fromSalt N Pepa.
He said he is excitedabout the week ahead, but he has enjoyed the journey there just as much.
“It was a lot of hard work, don’t get me wrong, but I kneweven in college—I can graduate with a degree, but that doesn’t mean I’m goingto get a job,” Massey said.” I knew that no matter what, I’m going to have towork hard doing something. might as well be something that I want to do.”
Last year, Massey said he helped found the Music Bloggers Association of America, a group that he said allows various bloggers to work together to reach fans.
“Bloggers are the tastemakers now dictating trends in the recordedmusic business. If a mass group of bloggers says something is hot, it’s hot. Ifa mass group of bloggers says something is not, man, it fails,” Massey said. “…Atone time, the conversation was dictated by a one size fits all message. ‘If WarnerBros. has the biggest billboard right now, they have the biggest visibility.’ That’snot the case anymore—an artist can now take the power of their own career,…without having to answer to those things. Bloggers are dictating part of thatchange.”
Flint native hits red carpet as official blogger for Grammy Week
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