Tell us about yourself.
I’m Christopher Ha, and I design apparel for Hooligans. I started doing this about two years ago when we felt like just designing for kicks on this new shirt line. I come from Alhambra, a city out by Los Angeles, CA. I was a dancer on our high school dance team and continued on until college. Much of our supporters come from this dance community that you’ve come to see on shows like America’s Best Dance Crew on MTV. I’m currently working at an ad agency and doing this on the side on my free time, so far so great!
Tell us a bit about how your brand got started and the story behind it.
My brother and his friend thought about starting this brand coming out of high school. It wasn’t long before a couple more of us formed together as a team to get the project rolling full speed. It’s been a rough ride with a lot of ups and downs, but life kind of seems to be that way too.
I am aware that Contour Hooligans is actually a family ordeal. Who in your family plays what parts in the brand and how has it been building a brand with your family?
I’m currently working with my brother and Dad, and another I consider my brother from another mother. My brother and I began working together from the get-go, he did the promoting and I did the designing. It wasn’t until later we found our Dad’s experience running his own pizza parlor business became handy with our ordeals with stocking and shipping product. My brother from another mother, Vidiu, handles project management and makes sure our company runs smoothly meeting our deadlines, love this guy!
What is your favorite item in your store and why?
I would consider my favorite item to be the Rich Mahogany crew. the tagline was conceptualized by my brother and I didn’t think of it much at the beginning, but it started to dawn on me, “this was the greatest concept ever!” It represents our brand in the greatest way and it’s just so clever that almost anyone could relate to it. I once went to visit my doctor and one of the nurses were intrigued by the design and asked where to buy it.
Contour Hooligans seems to be tightly tied to breakdancing, was launching Contour Hooligans always part of your plan or something you felt the breakdancing community needed?
Actually, it’s not just break dancing but a large amount of other types of hip hop choreography. We’ve always been rooted within this community, Contour has definitely played a role within the dance community as a symbol of those who support dance and just the plain expression of their art. You can see how apparent this is by the following we have on Facebook, more than half the posts are dance oriented and supporters post videos with them dancing with our gear. we promote heavily by vending at dance competitions year ’round.
what is your biggest inspiration for creating and growing your brand?
My biggest inspiration comes from my Dad. He’s been through many hardships in his lifetime and I feel like he’s shown me how to never give up and always look on the bright side of things. Creating this brand was serious fun and taught me many life lessons that could be useful in the future.
what should we be looking forward to from Contour Hooligans in 2012?
Be on the lookout for many new apparel for active wear. We’ve began exploring different ways we could cater our apparel to those who are physically active and live an expressive lifestyle. we hope this new gear would combine form and function in a way people would come to appreciate. What’s your advice for someone who wants to create their own brand?
You can never fail, only find different ways that don’t work. as long as you keep that mindset you can keep going. Determination is hard to maintain but once you’ve mastered it you can do anything.
What’s your favorite thing about Storenvy?
Handling web design, I appreciate the ease of use Storenvy is able to provide. I’m working on a mobile version of the website soon and can’t wait to customize the store again.
Would you be willing to share a special discount code with our readers?
Enter code ENVY for 10% off!
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