Fragrance is the new multi-platinum…just ask Usher and Beyonce!
R&B superstar USHER is enjoying the sweet smell of success – he’s set to receive a top honor for his ventures as a perfumer.
The Yeah! hitmaker followed in the footsteps of stars like Jennifer Lopez and Sean ‘Diddy’ Combs when he launched his first fragrances in 2007 after signing a deal with perfume house Liz Claiborne.
He has since gone on to expand both the men’s and women’s range of scents and his efforts have now been recognized by the prestigious Fragrance Foundation after selling more than 5 million units of perfume and cologne.
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