On Oct. 24, Drake turned 25. He celebrated with a weekend in Las Vegas punctuated by a pair of parties — a very public and packed blowout at TAO at the Venetian on Oct. 22, and a more intimate event the following night at the Boom Box, a private room at the Cosmopolitan’s Marquee nightclub. The TAO party was marked by Drake’s generosity — at one point, he reportedly told the crowd, “I’m celebrating my birthday and I want you all to celebrate with me!” and then proceeded to buy the whole bar shots. The party at the Boom Box was marked by the guest list — an affair billed as Fete des Lumieres and attended by the likes of Cash Money Records CEO Bryan ” Baby” Williams, Cash Money/Young Money’s franchise superstar artist (and Young Money Entertainment founder) D’Wayne ” Lil Wayne” Carter, Geffen Records chairman and Hip Hop Since 1978 co-founder Gee Roberson, Young Money Entertainment president Mack Maine, Bryant Management founder (and Drake/Lil Wayne manager) Cortez “Tez” Bryant, William Morris Endeavor VP of sports marketing (and Drake’s Hollywood agent) Jill Smoller and Rap-a-Lot founder James Prince’s son, Jas Prince (credited with bringing Drake to Lil Wayne’s attention). also in attendance were a team of players closely tied to the scene building in Drake’s hometown of Toronto, including hitmaking producers Tyler “T-Minus” Williams (Lil Wayne’s “She Will” and DJ Khaled’s “I’m on One,” both featuring Drake) and Matthew “Boi-1da” Samuels ( Eminem’s Grammy Award-winning no. 1 single “Not Afraid,” Drake’s “Best I Ever Had” and “Over”), M3 founder mr. Morgan and Drake’s childhood friend and October’s very Own brand manager Oliver el-Khatib. Another of Drake’s childhood friends, producer/engineer Noah “40″ Shebib, seemed to be the only one from Drake’s inner circle who wasn’t in Vegas. 40 was back home in Toronto mastering Drake’s sophomore album, “Take Care.” this wasn’t part of the plan. When Drake announced the release date for “Take Care” on June 9, it looked to be another stroke of marketing genius. The childhood actor turned superstar rapper had literally built a brand — October’s very Own (also known as OVO and OVOXO) — around his birthday. Of course, his highly anticipated second album would arrive on Oct. 24. a brand couldn’t ask for a better story line. but as Drake’s birthday approached, the plan hit a snag. There were still samples to clear, masters to finish, producers to call. On Oct. 8, Drake took to his blog ( octobersveryown.blogspot.com) to announce that the album wouldn’t arrive until Nov. 15. “This music means too much to me to get attached to dates,” he wrote in the post. The next week, Drake made his first appearance on “Saturday Night Live.” He performed “Take Care’s” top 20 hit, “Headlines,” and was joined by Nicki Minaj for a performance of the album’s second single, “Make Me Proud,” which he had debuted just days earlier on DJ Funkmaster Flex’s show on WQHT (Hot 97) new York.
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