Russell Simmons launches clothing line for poor folks

Posted February 18, 2009 by JJSaidIt Staff |Category: Russell Simmons



Hip-hop icon Russell Simmons has teamed up with Wal-Mart to launch a new budget fashion range.


The Def Jam Records co-founder and former Phat Farm head has taken charge of American Classic, with items priced between $9.99 and $29.


The line will feature items including knit and woven shirts, sweater vests, denims and casual sports shoes.

The clothing line is intended to give affordable urban style to families in stressful financial situations.


I wonder how many self-absorbed hip-hop stars would be willing to endorse these clothes even though they are sold at Walmart?


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Russell Simmons emailed us



  1. Clay's comment says

    On February 18, 2009 at 9:30 am

    Hello Mr.Simmons,
    I hope things work out for you in your new venture with wal-mart,but i would keep my eyes open as I am sure you will.

    All the best,

  2. Andrew's comment says

    On February 18, 2009 at 12:51 pm

    Smart move considering that despite the financial recession Walmart is one of the only company whose earnings are up.

  3. chocolate kiss's comment says

    On February 19, 2009 at 6:51 pm

    Go head Mr. Simmons I would definitely buy those clothes for my boys. I hope they have something for women too. I’d rock it.

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