Justin Timberlake…it just smells wrong

Posted July 11, 2009 by JJSaidIt Staff




JUSTIN TIMBERLAKE has ruled out using his famous name to sell a line of fragrances - insisting the venture implies a "level of narcissism".


The pop star has been the face of luxury fashion brand Givenchy’s men’s fragrances Play and Play Intense for nearly a year but has turned up his nose at having his own name on a cologne just to boost sales.


And until bosses at his own fashion brand William Rast approach him with the idea, Timberlake refuses to entertain bottling up a new fragrance brand.


He explains to Women’s Wear Daily, "There’s some level of narcissism you have to put in check. I don’t know that I would be completely comfortable with a my-name fragrance.”


“It feels like cheating, almost. It doesn’t seem like you’re creating anything… I think celebrities take this too far especially if you don’t really smell that good.”


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